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Journal Profile: LisaBeth Thomas is a behind-the-scenes star
TV producer celebrates decade as co-founder of Texas Women in Business
A lot can happen in 10 years — just ask LisaBeth Thomas.
A decade ago, Thomas’s career as a film and video producer was in high gear. Her credits included a wide swath of work from movies like “Hope Floats” to TV shows “Real Life with Gerald Mann,” plus commercials like a campaign celebrating the 20th anniversary of Amy’s Ice Creams.
Referrals, such as from GSD&M to produce Anheuser-Busch commercials for the Keep Texas Beautiful recycling campaign, fueled growth that turned her little Austin production company, LBTJ, into a seven-figure agency handling everything from marketing to media buys.
But of her creations, she is most proud of being one of the original five founders of Texas Women in Business, a nonprofit women’s group dedicated to fostering personal and professional growth along with pooling resources to give back to the community through philanthropy. The group celebrates its 10-year anniversary in 2020.
“[We] took the idea to 20 of our friends, and from there it grew to Houston and Lubbock — and 10 years later, we’re still here,” said Thomas, who is once again leading the charge as chapter president during its anniversary year. Collectively, the Austin chapter has donated more than $40,000 since its start. Read More…